Collegio Ad

For this assignment, we had to design an ad for the Collegio Student Newspaper. I chose to advertise for an event coming up called "Break the Chains" that will feature a speaker and a film.

thumbnails: ideas of placement

Roughs

my original drawing which I cleaned up in photoshop and flipped it

PDF of my final ad before critiques

The event: Rapha House Speaker and Film


Target Audience: My target audience for this piece are traditional college students since it’s being published in a college newspaper. More specifically; males and females who are 18-25 years old with a middle class to poor income level. Americans is just one part of that target, International students from all over Asia, South America and Europe.
Main words that come to mind about target market:

• texting - social media consumed
• black and white
• eye catching - fashion
• much energy - time oriented
• passionate - enthusiastic
• innovative - creative
• opinionated

Call to Action: For people to come to the event.


Budget: 2 ads to equal $96
    small ad: 3.79 x 2
    large ad: 7.71 x 5


Production Schedule:
10/10 Conception of idea and thumbs
10/14 Roughs and specifications
10/18 Client approval and revisions
10/22 Final approval
10/25 Submit to Collegio