recruitment Notepad

 The project was to design a recruitment notepad for high school students.

Brainstorming Word Matrix

thumbnail ideas

roughs: I still wasn't sure if I wanted it horizontal or vertical. 

But the main idea layout was there.

Final Comp

Synopsis:


The target audience for this piece was high school students. I wanted to aim my piece to both genders, giving an alternative look but not to an exclusive or specific audience. The main word that I based my design on was “alternative”. Also, I wanted to a contrast between clean and grunge. The contrast was a hard to establish as a cohesive design but overall the end product works well.

The central purpose of this notepad was to be used as a recruitment piece for the Graphics and Imaging Technology Department at PSU. I wanted to have an overall appeal for the department emphasizing good design. The notepad needed to be something that high school students would want and would then lead them to more information about the department through our website.
The main difficulty I had was over designing. It needed to be usable as a notepad and have the necessary white space.

The key design elements included are framing and visual hierarchy. Framing is used with the dark area on the outside, leading the eyes into the design. The ink splat establishes visual hierarchy within the piece, drawing the eye towards the areas of text.